Assignment on Advertisemrment management

Object Required

About marketing advertisement

Principle

Informative advertisement ,persuasive advertisement etc

Theory

National institute of management solution
Course:- Advertising Management

                                                               Session- JUNE 2018

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ABOUT :- Advertisement management  

Advertising management is a planned management form of presentation and promotion of ideas, good and service by sponsoring there product to name there firm so that they can grow there business therefore advertisement management play the major role to give good service to there customer who want to promote there product and services through media and also providing right information about there product and services .

Some types of advertising

• Ethical advertising

• Informative advertising

• Persuasive advertising

• Reminder advertising

^ Ethical advertising

Advertising have some rule and regulation that always need to be followed that brand there are advertising that should be positive means good quality and right information and should have positive point to there to grow there advertiser advertising should not be untruthful ,deceptive and should contain wrong information to misguide the customer .

^ informative advertising

This gives information about there product and service so that management can features their style for e.g. mountain dew taste the thunder , Dane Dane Ma kesar ka sawad .

^ Persuasive advertising

It’s done to persuade the customer to buy the advertisers product so that they can got way to make business outside also and so that they can provide there brand giving there name toward market for e.g. if one service work outside there home town he want to buy mobile phone and if he goes to market to purchase phone he should be have information about that phone. Therefore service man is a earning man he /she persuade to buy insurance to there family members so that they can be safety. However this term as persuade advertising .

^ Reminder information

This is done by mature product so that product should not have negative points reminder information contain on product which are having product life cycle .for e.g. Britannia having product which is food in which there is expire date and having 6 month expiry that should also be there so that it will not harms to consumer .

 

 Therefore reminder information should be there on there that should be correct so that make trust towards the market also there good will this terms as reminder information .

Informative advertising

It gives information about PSC2410photo smart all in one .

• Consumer advertising

• Trade advertising

• Advertising for image building

^ Consumer advertising

This campaign is directed at the end user I.e,Consumer it is usually found in news paper and magazines. It use to headline ,illustration eta., and 8s a major source of revenue to newspaper and magazines.

Newspaper and magazine are good source because through newspaper and magazine mostly consumer likely to read and in newspaper and magazine information contain exactly and each and every information are information are available there.

^ Trade advertising    

This is directed to wholesaler , distributor and retailer. This goal to manage there stock as per need of market as per advertising also know how much consumer can know about advertisement to promote stock and manufacture products also provide channel member are also given incentives for there same.

^ Advertising for image building  

Some time advertising is done for building image of the organisation. This is done by highlighting the social responsi

Conclusion

If we talk about conclusion that now days advertisement play major role in marketing . Above is complete assingment

Published Date

04 Jun, 2018