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Business Administration
The use of effective communication channels as part of business administration as a tool for achieving organizational goals and objectives.
MBA course in business administration is a broad field that includes many different roles along with professional settings and opportunities for growth. In simple terms, the professionals of this field ensure the smooth and effective running of businesses and organizations along with ensuring their efficiency and profitability. It requires knowledge and skills to balance all these acts. The professionals of this field require soft skills to manage the various situations that often occurred in the organizations. These soft skills include having strong communicating ideas, tactics to influence others, giving feedback and making effective and informative presentations. As communication is a part of business administration it plays an important role in achieving the organizational goals and objectives. Most of the companies often get failed due to lack of effective communication among its various channels. Communication being a special attribute of human behavior plays a significant role in informing or disseminating information or messages to target audience. Each and every organization needs an effective communication channel to achieve the goals set by it and to encourage effective communication the organizations established channels of transmitting information to people. In all enterprises, an effective communication channel helps not only in transmitting company policies, programmes, rules and regulations but also in dealing with customers, regulatory agencies and the general public. An organization can maintain goodwill and grows only through good communication with business owners, board of directors, management, peers and subordinates. No organization can survive without communication as it is the lubricant that keeps the machinery of an organization functioning and through which roles are identified and assigned. Most of the companies today failed just because they were not aware of the importance of creating adequate awareness and enlightenment to its potential customers about their goods and services. It is necessary for the organizations, industries or companies to determine which methods to be used to communicate before a product is made available in the market. Effective communication helps to establish a long lasting relationship between marketing firm and its target audience because it is only through communication that makes marketers able to inform the target or potential audience about their product, price and the place where it could be purchased.However, communicating a product is not an easy task as marketers have to face many controllable and uncontrollable problems which includes the product, determination of price so the target audience could purchase it, competitor of the organization, economy of that nation where product is to be launched and etc. In order to encounter these problems successfully, an organization need to put up a communication message that could help to attract attention, hold interest and arouse desire among the target customer so it could take an elicit action to convey its message to the target audience in the most efficient way. The effectiveness of communication channels were witnessed in the case of The Nigerian television authority where the productivity was totally lagging behind and the authority was running in huge loss. The workers were unsatisfied and the consumers were frustrated. It was only through using effective communication channels that company again got it prestige back and workers were made satisfied.
The case of Nigerian television authority established that it is important to identify the problems of ineffective communication as it becomes the main reason behind the failure of organizations. Several methods of effective communication could be adopted to convey the information to the audience. The moment you get lines of communication open with the team, the process of carrying out tasks and projects starts likely go smoothly and not only this to your surprise meeting the organizational targets become a little easier. To get the effective communication channels you can opt for many methods such as you can call for open meetings as this provide you the chance not only to say but also you could hear other’s responses also. Emails are also one of the best communication channels as you can send message to your team members without pulling them of their work stations. Effective communication could only be proved fruitful if the words used will be simple and your body language will be confident. In case of the Nigerian television authority all channels of communication were utilized to get the results and at the end it proved fruitful. Along with open meetings, email messaging and one to one meetings was also scheduled to understand the problems that were affecting productivity and then proper actions were taken.
11 Sep, 2018
NIMS offers a diverse and vibrant community where students can not only excel academically but also grow personally through engaging experiences and supportive networks. Help other students by share your experiences at NIMS.