Object Required
Books on management,Laptop,Dictionary,Notebook,Experience of daily activity.
Principle
Marketing aims to ensure you deliver the optimal product or service into the marketplace at the right price. This requires you to analyze your competition, develop a profile of your target customer; look at where you are selling, create an image for your company, product or service; and determine the price levels that will give you the best combination of sales volume and gross profits.
Theory
INTRODUCTION
Marketing depends on two environment which plays a very important role in management of any business.1.
Micro environment factors which the which the organisation controls,e.g employees product place and promotion ,it can be considered to be the local environment where business operates and owners are aware of the impact that they are faced with.
2.
Macro environment factor are the one which the organisation does not control and may affect the business .e.g- political,economical,social,legal and technological factor.The environment are always changing so the company must always adapt.
The external factor that influence the environment are
Micro Environment external factor
1.Customers-All business needs customers,they should be well balanced around customers.
2.Employee-Employing staff with good skill and experience is essential.
3.Media-Media can be printed,televises or inline,it help promote positive thing and reduce negative event on their reputation.
4.supplier-Supplier provides the business,with the goods they need to carry out business activities.
The factor influencing the competitive position of the organisationMacro Environment factor
1.Politic-This deals with the government policies and procedures which is worked out through legislation and consists of all legal factors.
2.Social-It is the cultural and demographic aspects of the external macro environment.
3.Technology-This is driven internationally which reduces the minimum of production level and some of the technological factors are recent technological developments.
4.Legal-This also deals with the legal environments where company operates.
ASPECTS OF THE ENVIRONMENTAL SCANNING
Strength,weaknesses and opportunities and threats.Managers will have start analyzing the internal environment by looking in to inefficiencies inside the organisation and will also look outside to the external environments and things taking place independent of the organisation ,environment scans allows managers to use the knowledge gain during the scanning process to decide what strategic steps the organisation needs to take to create a competitive advantage.
Conclusion
Training and Development managers help with day to day running of the organisation ,the must be responsible in creating an energetic and valuable work environment and customer service. Ensuring quality product and cleanliness is delivered to all customers with good speed and with a SMILE.