PDM Program
Sales refer to the exchange of goods/ commodities against money or service. It is the only revenue generating function in an organization. It has formed an important part in business throughout history. Distribution is the process of making a product or service available for use or consumption to the end consumer or business.
Introduction to Sales & Distribution Management
Personal Selling: Preparation & Process
Planning, Sales, Forecasting & Budgeting
Management of Sales Territories & Quotas
Organizing & Staffing the Salesforce
Training, Motivating, Compensating & Leading the Salesforce
Controlling the Salesforce
Distribution Management & Marketing Mix
Marketing Channels
Channel Institutions – Retailing
Channel Institutions – Wholesaling
Designing Channel Systems
Channel Management
Channel Information Systems
International Sales & Distribution Management
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