BBA Program
Retail administration The different procedures which help the clients to secure the coveted stock from the retail locations for their end utilize allude to retail administration. Retail administration incorporates every one of the means required to bring the clients into the store and ful fill their purchasing needs.
Section 1 The world of retailing
Section 2 Retailing strategy
Section 3 Merchandise Mgt.
Section 4 Store Mgt.
Section 5 Cases
Chapter 1 Introduction to the world of retailing
Chapter 2 Type of Retailers
Chapter 3 Multi channel retailing – A view into the future
Chapter 4 Customer Buying Behavior
Chapter 5 Retail Market strategy
Chapter 6 Financial strategy
Chapter 7 Retail Locations
Chapter 8 Site selection
Chapter 9 Human Resource Mgt.
Chapter 10 Information systems and supply chain Mgt.
Chapter 11 Customer Relationship Mgt.
Chapter 12 Planning Merchandise assortments
Chapter 13 Buying systems
Chapter 14 Buying Merchandise
Chapter 15 Pricing
Chapter 16 Retail communications mix
Chapter 17 Managing the store
Chapter 18 Store Layout, Design and visual Merchandising
BBA is a three years undergraduate course.
The program is for 3years; however we give this facility to our students wherein they can finish the program any time between 6 months to 3 years.
BBA course provides a general foundation in business administration including Marketing, HR, Finance, & Administration Management.
If you are talking about the validity then it is equivalent. But in terms of the course curriculum, I would say our BBA would be a little better as we update our curriculum every 6 months as compared to universities 2-3 years.
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