BBA Program
PR is in charge of arranging and executing projects to set up and keep up a good picture for their managers association among the general population or gathering with which it comes into contact.This correspondence can be eye to eye with the individual or through the broad communications of radio, TV or the press. It might be talked, composed in hand-outs, flyers, include articles in the organization magazine and yearly reports or sound outward, through video, movies, and slide appears.
Advertising applies to an assortment of exercises from state association, for example, the railroads, police, post office and safeguard drive, to organizations and willful associations.
PART I - CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 1- Introduction to Contemporary Public Relations
Chapter 2- Public Relations Practitioners
Chapter 3- Organizational Settings
Chapter 4- Historical Origins
PART II- FOUNDATIONS
Chapter 5- Ethics and Professionalism
Chapter 6- Legal Considerations
Chapter 7- Theory: Adjustment and Adaptation
Chapter 8- Theory: Communication and Public Opinion
Chapter 9- Internal Media and Employee Communication
Chapter 10- External Media and Media Relations
PART III- MANAGEMENT PROCESS
Chapter 11- Step One: Defining Public Relations Problems
Chapter 12- Step Two: Planning and Programming
Chapter 13- Step Three: Taking Action and Communicating
Chapter 14- Step Four: Evaluating the Program
PART IV- THE PRACTICE
Chapter 15- Businesses and Industry
Chapter 16- Government and Public Affairs
Chapter 17- Nonprofit Organizations, Health Care, and Education
BBA is a three years undergraduate course.
The program is for 3years; however we give this facility to our students wherein they can finish the program any time between 6 months to 3 years.
BBA course provides a general foundation in business administration including Marketing, HR, Finance, & Administration Management.
If you are talking about the validity then it is equivalent. But in terms of the course curriculum, I would say our BBA would be a little better as we update our curriculum every 6 months as compared to universities 2-3 years.
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Ensure that the MBA program and the business school are accredited by reputable accreditation bodies. This ensures that the program meets certain qual...
Research the overall reputation of the MBA program and the business school. Look for rankings, alumni success stories, and any notable achievements or...
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