PR are in charge of arranging and executing projects to set up and keep up a good picture for their managers association among the general population or gathering with which it comes into contact.This correspondence can be eye to eye with the individual or through the broad communications of radio, TV or the press. It might be talked, composed in hand-outs, flyers, include articles in the organization magazine and yearly reports or sound outward, through video, movies, and slide appears.

Advertising applies to an assortment of exercises from state association, for example, the railroads, police, post office and safeguard drive, to organizations and willful associations.

PART I - CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS

Chapter 1- Introduction to Contemporary Public Relations

Chapter 2- Public Relations Practitioners

Chapter 3- Organizational Settings

Chapter 4- Historical Origins

PART II- FOUNDATIONS

Chapter 5- Ethics and Professionalism

Chapter 6- Legal Considerations

Chapter 7- Theory: Adjustment and Adaptation

Chapter 8- Theory: Communication and Public Opinion

Chapter 9- Internal Media and Employee Communication

Chapter 10- External Media and Media Relations

PART III- MANAGEMENT PROCESS

Chapter 11- Step One: Defining Public Relations Problems

Chapter 12- Step Two: Planning and Programming

Chapter 13- Step Three: Taking Action and Communicating

Chapter 14- Step Four: Evaluating the Program

PART IV- THE PRACTICE

Chapter 15- Businesses and Industry

Chapter 16- Government and Public Affairs

Chapter 17- Nonprofit Organizations, Health Care, and Education