E-Commerce
Advanced DBA Program Specialization
E-Commerce
DBA Program
Overview
Online business (electronic trade or EC) is the purchasing and offering of merchandise and ventures, or the transmitting of assets or information, over an electronic system, principally the web. These business exchanges happen either as business-to-business, business-to-shopper, purchaser to-customer or buyer to-business.
Part I
Internet Basics and Models
Introduction to Ecommerce Management
Understanding the Internet
Business Model Design
Types of Business Model
E-Auctions
Amazon.com - A Business History: Case one
The Failure of B. Com: Case Two: - A Business History
Part II
E- Customer
Distribution and Logistics
Personalization
Permission Marketing
Pricing and Distributing Digital Products
Online Community
Conducting Online Research
Satanic - The Disastrous move from to Paid Content: Case Four
Linux and open-source: Case Five
Part III
Internet
Government and E-Society
The Internet and Public Policy
Double clicks Privacy Snafu: Case Six
Part IV:
Peering into the Future
Peer-to-Peer Systems
Mobile Commerce
Managing E-commerce in the Future

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