Advanced DBA Program Specialization
Advertising Management is an arranged administrative process intended to direct and control the different promoting exercises associated with a program to speak with an associations objective market and which is at last intended to impact the customers buy choices. Publicizing is only one component in an organizations limited time blend and in that capacity, must be coordinated with the general promoting interchanges program. Publicizing is, be that as it may, the most costly of all the limited time components and in this way should be dealt with care and responsibility.
Part I: Advertising Foundations
Chapter 1: Introduction to Advertising
Chapter 2: Advertising’s Role in Marketing
Chapter 3: Advertising and Society
Part II: Planning and Strategy
Chapter 4: How Advertising Works
Chapter 5: The Consumer Audience
Chapter 6: Strategic Research
Chapter 7: Strategic Planning
Part III: Advertising Media
Chapter 8: Print and Out-of-Home Media
Chapter 9: Broadcast Media
Chapter 10: Interactive and Alternative Media
Chapter 11: Media Planning and Buying
Part IV: Creative Advertising
Chapter 12: The Creative Side and Message Strategy
Chapter 13: Copywriting
Chapter 14: Design and Production
Part V: Integration and Evaluation
Chapter 15: Direct Response
Chapter 16: Sales Promotion, Events, and Sponsorships
Chapter 17: Public Relations
Chapter 18: Special Advertising Situations
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