Retail Management
BBA Program


Retail administration The different procedures which help the clients to secure the coveted stock from the retail locations for their end utilize allude to retail administration. Retail administration incorporates every one of the means required to bring the clients into the store and ful fill their purchasing needs.


Section 1 The world of retailing


Section 2 Retailing strategy


Section 3 Merchandise Mgt.


Section 4 Store Mgt.


Section 5 Cases


Chapter 1 Introduction to the world of retailing


Chapter 2 Type of Retailers


Chapter 3 Multi channel retailing – A view into the future


Chapter 4 Customer Buying Behavior


Chapter 5 Retail Market strategy


Chapter 6 Financial strategy


Chapter 7 Retail Locations


Chapter 8 Site selection


Chapter 9 Human Resource Mgt.


Chapter 10 Information systems and supply chain Mgt.


Chapter 11 Customer Relationship Mgt.


Chapter 12 Planning Merchandise assortments


Chapter 13 Buying systems


Chapter 14 Buying Merchandise


Chapter 15 Pricing


Chapter 16 Retail communications mix


Chapter 17 Managing the store


Chapter 18 Store Layout, Design and visual Merchandising

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E: 405/2015-CO/L | M: 406/2015-CO/L

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