Industrial Marketing
BBA Program

Overview

Industrial Marketing is the promoting of merchandise and enterprises by one business to another. Modern merchandise are those an industry uses to create a final result from at least one crude materials.

 

Industrial Marketing, otherwise called business-to-business (B2B) marketing, is a branch of correspondences and deals that spends significant time in giving merchandise and ventures to different organizations, as opposed to singular clients.

 

Part 1. Dimensions of Industrial Marketing

The Nature of Industrial Marketing

Understanding industrial Markets

The Industrial Marketing Environment

 

Part 2. Organizational Buying and Buyer Behavior

The Nature of Industrial Buying

The interpersonal Dynamics of Industrial Buying Behavior

 

Part 3. Strategy Formulations in the Industrial Market

The Strategic Planning Process in Industrial Marketing

Assessing Market Opportunities

Industrial Market Segmentation, Target Marketing, And Positioning

 

Part 4. Formulating Product Planning

Developing Product Strategy

Strategic Innovation and New Product Development

 

Part 5. Formulating Channel Strategies

Marketing Channel Participants

Marketing Logistics: Physical Distribution and Customer Service

 

Part 6. Formulating Marketing Communication Planning

Developing the Industrial Sales Force

Planning Organizing and controlling the selling Function

Managing Advertising Sales Promotions and Publicity Strategy

 

Part 7. Formulating Pricing Policies

Price Determinants: Customers, Competition, and Costs

Pricing Decision Analysis.

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E: 405/2015-CO/L | M: 406/2015-CO/L

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